How To Define and Build Your Personal Brand

Your personal brand is an investment in your future, and with dedication, it can lead to exciting opportunities and success.

As part of Robert Gordon University‘s Alumni in Focus series, Director, Sophie Randles shares her thoughts on the importance of establishing a strong personal brand and top tips to follow when searching for your first role post university.

Robert Gordon University feels that their alumni are “truly inspiring – finding their purpose, realising their full potential and living life to the fullest”. This closely aligns to our company’s purpose which is centred around helping people and organisations to realise their potential.

To read more about how you can define and build your personal brand, please read the following article:

Personal Brand Top Tips Post University 

For a discussion on how to establish your personal brand post university, please contact Sophie Randles at [email protected].

Can we help?

If you are looking for leadership advisory or recruitment support, please get in touch with our team of experts.

More Articles...

The New Executive Mandate: Making High-Performance Sustainable

In our latest Knowledge Academy block, our discussions centred on “The Art of Impossible”, a book by Steven Kotler; using its ideas on motivation, focus, and sustained peak performance as a catalyst for deeper reflection on what it truly takes to thrive in fast-moving, high pressure environments such as ours.

The HR-CEO Paradox: Right Skills, Wrong Pathways

Despite possessing skills increasingly valued in modern leadership, such as emotional intelligence, change leadership, and organisational capability, HR leaders rarely progress to CEO roles. Livingston James Director, Ali Shaw recently shared insights from our latest research report in association with EY: The Future CEO Report, and how these findings can support succession planning for HR leaders.

Livingston James is Delighted to Partner with East Park to Appoint Chief Executive

East Park is a well‑established Scottish charity delivering specialist education and care services for children and young people with complex support needs. The organisation has a long history of providing safe, nurturing environments that enable young people to develop, grow, and prepare for adulthood.

The Chief Executive will lead the organisation overall, setting clear strategic direction and overseeing day‑to‑day delivery, while working closely with the Board to secure East Park’s long‑term sustainability and positive impact.